{
    "id": "fts:ocds-h6vhtk-06e13d",
    "url": "https://outfortender.com/tender/fts-ocds-h6vhtk-06e13d",
    "official_notice": "https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-06e13d",
    "title": "CRM partner agency tender",
    "titles": {
        "en": "CRM partner agency tender"
    },
    "description": "SWR seeks to appoint a specialist CRM partner agency to operate as an extended team to support us in our customer marketing and leveraging the value of that in multi-channel and media activation. The focus will be on adding strategic input, journey mapping & improvement, analysis and as necessary, activation to turbo-charge our customer marketing efforts for CRM and utilisation of relevant audiences in paid media.",
    "description_language": "en",
    "buyer": "SOUTH WESTERN RAILWAY LIMITED",
    "country": "GB",
    "country_name": "United Kingdom",
    "category": "Business services: law, marketing, consulting and recruitment",
    "cpv": "79342000",
    "value": {
        "amount": 1378656,
        "currency": "GBP"
    },
    "procedure": "open",
    "published": "2026-09-22",
    "deadline": "2026-12-15T23:59:59Z",
    "status": "open",
    "source": "fts"
}