NRFP - Global Paid Media Agency

Qué solicita el órgano de contratación

The purpose of this Negotiated Request for Proposal (the “NRFP”) is to solicit proposals for global paid media planning, buying, and management services to serve as DC's Agency of Record for paid media. See Statement of Work (Section C) for detailed requirements. DC is seeking a global agency partner that will help us approach audience development and media investment from a traveller-first, geo-agnostic perspective, prioritizing signals of intent, behaviour, and cultural affinity over market of origin or demographics. While DC has established source markets historically that remain important to its commercial success, the next agency partner will also think beyond geographic boundaries in addition to bringing deep paid media expertise in strategy, planning, buying, and performance optimization.

Idioma de este anuncio: English. El título y la descripción se muestran tal como los publicó el órgano de contratación.

Esta licitación en otros idiomas

• FR DDPN - Agence de médiatisation payante à l’échelle internationale

How this compares

• Bidders were given 34 days from publication to the deadline; the median for open tenders in Canadá is 37 days.

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