Brand strategies & Communications Platforms for Yle Areena and the Yle app

What the buyer is asking for

The subject of the procurement is brand strategies and communications platforms for Yle Areena (online streaming service) and the Yle mobile app. The objective of the procurement is to appoint a single strategic agency partner to develop brand strategies (stage 1) and long-term communications platforms (stage 2) for both Yle Areena and the Yle app. The work will define what each service stands for, how each is distinctively positioned within Yle’s broader digital service architecture, and how those positions are expressed consistently across all touchpoints over the coming years. Estimated schedule of the project: Yle Areena launches in Q2 2027, and the Yle app in Q3 2027. As a result of this tender competition, Yle will select one (1) supplier with whom it is going to sign an agreement with. The agreement shall enter into force upon signature by the contracting partiers, and shall remain in force until the service has been provided in its entirety in an approved manner. Please see the material attached (appendixes) and enclosed in the call for tenders.